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Trinity Laban at the Heist Award 2019

Wed 17 July 2019

London’s Creative Conservatoire was Highly Commended for Best Low Budget Initiative at the 29th annual awards for Higher Education marketing.

Known informally as the Higher Education Marketing Oscars, the Heist Awards celebrate the creative efforts of UK’s Higher Education marketing teams.

At this year’s awards, Trinity Laban’s Letter from the Principal campaign impressed the panel of industry experts, receiving Highly Commended in the Best Low Budget Initiative category for a “simple but effective campaign that delivered personalisation on a shoestring, and achieved excellent results!”

The “Letter from Hogwarts” style initiative saw 723 talented young dancers and musicians receive personalised letters from Trinity Laban Principal Anthony Bowne congratulating them on their offer to study with us.

The campaign was spearheaded by Trinity Laban’s Student Recruitment and Marketing teams, who recognised the positive impression a personalised, low-tech communication could make on today’s digitally fatigued young performers.

For the campaign, our talented in-house Design team created an official Trinity Laban crest which was incorporated into a letterhead that that conveyed our modern, fresh outlook while also reflecting the Conservatoire’s history and heritage. Coupled with bespoke text tailored to each offer holder, the Letter aimed to make prospective students feel excited and wanted.

Trinity Laban Principal Anthony Bowne comments –

“Being Highly Commended at the Heist Awards 2019 for this campaign recognises the innovative and rigorous work of our brilliant staff who demonstrate a superb level of care and attention.

“The campaign was an authentic gesture that balanced formality and warmth to reach out to offer holders and ensure they could feel proud, excited and reassured, secure in their decision to accept a place at Trinity Laban.

It is a great example of the commitment and passion Trinity Laban has to ensuring each student is valued as an individual, from the moment they consider applying to their graduation day and beyond.”

The award was accepted by Senior Graphic Designer Adam Hypki at a black-tie ceremony on Thursday 11 July at The Principal Hotel, Manchester (pictured).

In addition to achieving recognition for a Best Low Budget Initiative, Trinity Laban was also shortlisted for Best PR or Comms Campaign for Venus Blazing, our commitment to championing female composers across the 2018-19 academic year.