Trinity Laban wins CASE Award 2021Wed 11 August 2021
#SelfIsolationCreation recognised at this year’s Circle of Excellence Awards.
Open to colleges, universities, independent schools and their affiliated nonprofits around the world, the Circle of Excellence Awards showcase outstanding work in advancement services, alumni relations, communications, fundraising and marketing.
At this year’s awards, Trinity Laban’s #SelfIsolationCreation campaign demonstrated best practice during the pandemic, impressing the judging panel to win Bronze in the category Communications Pivot.
Trinity Laban is the only conservatoire to be recognised in the category, and one of two UK higher education institutions to win, alongside Oxford University.
The digital initiative, which ran from March to August 2020, was spearheaded by Trinity Laban’s Brand and Communications team who recognised the need to keep our artforms alive and our community creatively connected while at home.
In response to the first UK lockdown, students, staff, alumni, prospective students and audiences were invited to create and share artistic content using the hashtag #SelfIsolationCreation and tagging us on social media.
The campaign was designed to empower our community as content creators and brand ambassadors, champion a diversity of authentic voices on our channels and provide a virtual stage where students and alumni could connect to audiences.
The Judges said –
“Trinity Laban had a special challenge as an arts school, and met the occasion in an effective and impressive way. They worked with their internal and external community and partners to share artistic content on their digital platforms, encouraging others to share it with their networks to increase the reach and impact. The campaign meaningfully increased reach and engagement, and transformed their work permanently—and they did all of this on a very small budget. This can serve as a model for how others can turn “crisis” into “creativity”.”
Trinity Laban Principal Anthony Bowne comments –
“Being recognised on a global stage by the CASE Awards is testament to the passion and skill of our brilliant staff. Embodying the conservatoire’s innovative and collaborative spirit, #SelfIsolationCreation transformed the way our community works digitally and shares their creativity. It is a great example of how a challenging situation can be pivoted into an opportunity to evolve, even when our resources are limited and our community is dispersed.”
Congratulations to all the winners and nominees.
The campaign also won ‘Highly Commended’ for Best Use of Content, Social or Digital at this year’s Heist Awards, the 31st annual awards for UK Higher Education marketing.